New DelhiIPO ed-tech major Byju’s has temporarily halted advertisements featuring its brand ambassador and Bollywood superstar Shah Rukh Khan as his son. Aryan Khan’s drug bust investigation Narcotics Control Bureau (NCB).
Reliable sources told IANS on Saturday that Byju’s has banned all advertisements. Shahrukh Khan, apparently after social media users criticized the ed-tech company for endorsing ads featuring the actor, who has been Byju’s brand ambassador since 2017.
When reached, a Byju’s spokesperson declined to comment on the matter.
Byju’s is on an acquisition spree this year. In all, it has acquired nine businesses this year. The ed-tech giant is also looking for an initial public offering (IPO), which could value the company at around $40 billion – $45 billion.
Shah Rukh Khan has 42 million followers on Twitter and 26.5 million followers on Facebook-owned Instagram.