(LR) Shailesh Chandra, President, PVBU, and Rajendra Petkar, President and CTO, conduct the new safari
Tata Motors has started production of the all-new Safari SUV before its launch later this month. It is also the first official reveal of production-spec 2021 Tata Safari In its glory. The first production model rolled off the assembly line at the company’s manufacturing facility in Pune, Maharashtra, and it would soon enter showrooms. In addition, Tata Motors has also launched the Tata Safari Imaginator Suite, which offers a virtual view of the SUV using augmented reality (AR), with a variety of interactive features. Booking for the new Safari is going to start soon.
Speaking at the unveiling, Guenter Butschek, CEO and MD, Tata Motors said, “Safari is our flagship offering to connect the aspirations of the discerning and developed Indian customer. It will introduce India to the SUV lifestyle and its new avatar. Take this rich idea forward to carry on its rich heritage. The new Tata Safari is ideal for families and groups with a versatile lifestyle, who like to drive together for work or leisure, as it is an exceptionally strong Dynasty offers an unmatched combo of robust construction. Quality, Premium Finish and 4P of Power, Performance, Presence, and Prestige to ‘Reclaim Your Life’. We look forward to seeing Safari rule the Indian roads once again . “
2021 Tata Safari traces its origins to the H7X concept, the first prototype as the Buzzard malfunctioned at the 2019 Geneva Motor Show. The SUV was later called the Gravitas for India when it was showcased at the 2020 Auto Expo. Based on the OmegaRC platform, the new Safari shares its underpinnings with the Harrier, sporting the Impact Design 2.0 style. The model however is 70 mm longer than the Harrier in overall length, while the wheelbase and track are the same.
Some key elements on the design front are a massive chrome-framed grille upfront, split LED headlamps with projector lenses, dual-tone machine cut alloy wheels, flared wheel arches, and stepped roof that pays homage to the original Safari . At the rear, the SUV comes with wraparound LED taillights with LED signature pattern, skid plate and gloss-black finish on the tailgate. The SUV also features a roof-rail that takes the Safari moniker to the side and also has a panoramic sunroof.
Inside, the 2021 Tata Safari gets an oyster white interior theme with an ash wood finish on the dashboard. The new Tata SUV will be a seven-seater, and the automaker is emphasizing the luxury quotient with soft-touch materials. Expect models to be loaded on the feature front, including a semi-digital console, touchscreen infotainment system, including Apple CarPlay and Android Auto, leather seat, automatic climate control and more. The launch of the new Safari is expected to bring iRA connected car technology along with XRA Cool, voice commands, WhatsApp navigation etc.
The all-new Tata Safari will power the 2.0-liter turbocharged diesel engine that also powers the Harrier. Expect to see both manual and automatic versions, which are being shipped on the front wheels. According to Tata, an all-wheel-drive variant can be offered depending on demand.