Alphabet Inc’s Google on Thursday completed its $ 2.1 billion acquisition of wearable device manufacturer Fitbit Inc.
The deal raised concerns about Google’s market power and the use of people’s health data in targeted advertising. In December, companies won a no-confidence motion from the European Union after Google agreed to restrictions on how customers’ health-related data would be used.
“This deal has always been about devices, not about data, and we have been clear from the beginning that we will protect the privacy of Fitbit users,” Google said in a blog post on Thursday. Fitbit, once the market leader in wearable devices, has lost market share in recent years to Apple, Xiaomi, Samsung and Huawei.