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Exclusive: Volkswagen Taigun Booking Cross 16,000 Mark

The recently introduced VW Taigun compact SUV has been well received. After receiving 12,000 pre-launch bookings, the petrol-only model has now picked up more consolidated booking orders than its price was announced just 3 weeks ago.


The Volkswagen Taigun is priced between Rs. 10.50 lakhs Rs. 17.50 lakh (ex-showroom)

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The Volkswagen Taigun is priced between Rs. 10.50 lakhs Rs. 17.50 lakh (ex-showroom)

NS Volkswagen Taigun The compact SUV arrived in India in the last week of September and at that time VW told us that the Taigun had already received 12,221 bookings ahead of its launch. The number of bookings (including cars already delivered so far) has now crossed the 16,000-unit mark, exclusively confirmed by carandbike. We cannot assume that the additional 4000 bookings since launch means, at times, there is some rationalization of orders which happens after the actual price announcements are absorbed by the potential buyers. Given the company’s own goals, Taigun has done well. But when you compare the likes of Hyundai Creta or Kia Seltos – and let’s not forget the storm created by over 50,000 bookings – the Mahindra XUV700 within just two days of its bookings opening – things may not look blockbuster.

Read also: Volkswagen Taigun 1.5 GT TSI Review

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Volkswagen Taigun has done well for the company, but other SUVs in this segment have exceptional booking numbers

That said, the comparison may be unfair as you also have to consider VW’s manufacturing capacity in India. Also consider other factors like shared production with sister model Skoda Kushak – and it looks like an early success for Volkswagen India. And that’s exactly what the company wants, as its India 2.0 revival primarily focuses on the Taigun and its future iterations over the upcoming compact sedan, which could be named the Vertus. Although the Vento replacement model will arrive only around April 2022, VW India will have its hands full with the Taigun anyway.

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The Volkswagen Taigun gets only petrol engines, something it shares with the Skoda Kushak, Renault Duster, Nissan Kicks and the newly launched MG Aster in the segment.

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Taigun uses VW Group’s modular platform which is shared with group brands such as Skoda in this example. The MQB A0-IN platform also gives rise to the koda Kushaq, and the soon-to-be Skoda Scala compact sedan (Virchus’ sister car). The platform is modified from the original MQBA0 which the company uses widely across the portfolio of VW, Skoda, Seat and even Audi. It has a petrol-only India strategy and hence has two TSI (turbocharged) motors. The 1.0 TSI makes up the performance line-up of the car, while the Dynamic range has GT models, which are powered by the 1.5 TSI engine. While the 1.0 gets an optional torque-converter automatic transmission, the 1.5 TSI gets the more sophisticated dual-clutch DSG Auto. Volkswagen Taigun prices start at Rs 10.49 Lakh and go up to Rs 17.5 Lakh, ex-showroom.

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