New Delhi: Singer Justin Bieber is all set to foray into the cannabis industry.
According to Variety, the ‘Baby’ hitmaker has partnered with California-based company Palms to release ‘Peaches Pre-Rolls’ named after his hit song ‘Peaches’.
The collaboration aims to “build a brand that destroys recreational cannabis consumption once and for all.”
“I am a fan of Palms and what they are doing by making cannabis accessible and helping to destroy it – especially for the many people who find it helpful for their mental health. I wanted to make sure that I doing something that feels real with them,” the publication quoted Justin as saying.
Bieber has been quite vocal about how drug use contributed to his mental health challenges. Reportedly, in a YouTube documentary series last year, he revealed that he tried marijuana when he was 12 or 13 and eventually began to feel dependent on it.