The online unveiling of the 2021 Royal Enfield Classic 350 was watched by 19,564 spectators, setting a new Guinness World Record.
Royal Enfield All-New has made its way into the history of Guinness World Records for having the highest live viewership during the launch broadcast. Royal Enfield Classic 350 on Youtube. On September 1, 2021, from 11:30 am to 12 noon, the launch was witnessed by 19,564 viewers, against the current record of 13,779 viewers. While the broadcast’s cumulative viewership was in the millions, the concurrent peak viewership has been certified by Guinness World Records as the highest record mark.
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Royal Enfield Classic 350 has been the best selling model of Royal Enfield for many years now. Since its launch in 2009, the Classic 350 has sold three million motorcycles in India, and still accounts for 60-70 per cent of Royal Enfield’s total sales. The new Classic 350 is built on an all-new platform, which is powered by the Royal Enfield Meteor 350 and the J-Series 350 cc engine with the same dual-cradle chassis.
The 350 cc, SOHC engine produces 20.2 bhp at 6,100 rpm and 27 Nm at 4,000 rpm. Suspension now includes a 41 mm front fork, with more travel on the dual rear shocks to offer a better ride. The 19-inch front and 18-inch wheels are also thicker, with thicker rubber, with a 100mm front section tire and a 120mm section rear tire.
The Classic 350 has gained immense popularity in India promoting the culture of comfortable riding and redefining the mid-sized motorcycle segment. With several new models planned in the future, Royal Enfield has now set a vision to be the leader in the global mid-sized motorcycle segment. While the Classic 350 has traditionally been a successful product in the domestic market, this time around, the new Classic 350 is positioned as a global product, and will be offered for sale across the globe including Europe and the US.