We can never think of hotels in the same way after COVID

Quarantine Hotel

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In Australia, New zealand And worldwide, COVID has transformed luxury and semi-luxury hotels into quarantine facilities.

in the middle Four and five star hotels Reportedly, Sydney’s Intercontinental, Marriott, Hyatt Regency, Sheraton Grand, Sofitel Wentworth and Novotel Darling Harbor have been used for temporary detention; Four Points by Auckland’s Radges, Crowne Plaza, Grand Millennium, Sheraton and Ramada; And Rydges on Melbourne’s Stamford Plaza, Mercure, Park Royal and Swainston.

Each one was valuable Name.

Governments prefer four- and five-star hotels to smaller ones because they are larger (200 rooms or more) and easier to run as quarantine facilities.

Big international hotels are hard to blame for participating. Without income from international tourists, they need money.

But by taking money and known as places where people are doing Close UP, sometimes Cross infected, And fed food “good” Service “Brutal“, They run the risk of destroying brands that took decades to build.

“Associative interference”

It is through a process known as Collaborative intervention, Where it becomes difficult to focus on old and relevant information about something because new and less- Joins him and joins him on the way.

A recent memory of something far less glamorous can contaminate a lifetime of memories connecting an experience with a brand or luxury.

It can be both on a general level (“Hotels are no longer a place I’m particularly keen on spending time for five-star people”) and on a specific level (“this particular brand that I’m always looking for with quality Connected “something less savory with a colleague”).

The names of hotels designated as COVID-19 facilities in New Zealand are announced at the press conference, which is published official website And reported in the media.

In Australia, it is more hit and miss. The word spreads about the use of hotels, especially when Things Go wrongEven if it takes some Reluctant To confirm their status.

How harmful can it be?

Brands like Intercontinental, Sheraton, Hyatt, Ridges and Ramada can be tempted to take a break from the experience of beer brand Corona.

The year ended with its sale Intactin spite of Initial concerns. But its only connection with the coronovirus was a name.

Hotels have been linked to COVID and detention in real life.

Has been something Compared to jails.

One way for COVID hotels to reduce COVID tents would be to fill people’s memories with something else – their original status as luxury spaces.

Advertising on a large scale and Campaigns that reinforce earlier themes of opacity and quality, enhance quarantine over time and restore the brand’s image once more.

Rename if all else fails

If the new stain still sticks, there is an option. Renounce the name.

It is a maneuver with an impressive history.

After years of trying to mitigate Britain’s worst nuclear disaster, the windscale power plant and reprocessing facility renamed it Selling price In 1981.

Tobacco veteran Philip Morris becomes Altria group In 2003, and this year became Adani Mining Braves Mining In a victory of sorts for opponents of their Queensland coal mine. Australia’s much awaited newstart became unemployment benefit job seeker.

A new name with no pedigree may be better than an acquaintance that says 2020 memories.

Britain can take patients to hotels to reduce hospital stress

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