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Shoppers take off Vans’ white slip-on shoes in ‘Squid Game’ frenzy

White slip-on shoes are becoming a hot commodity thanks to the wildly popular South Korean survival drama “Squid Game,” in which sneaker maker VF Corp. has reported a modest increase in demand for its Vans brand.

The series, which became a global sensation and the No. 1 program on Netflix, featured hundreds of cash-strapped players competing in hyperviolent games in shoes resembling Vans’ all-white slip-ons.

“We saw a nice spike — well, I’ll call it a small spike, but I promise it’s not a damned annual event,” VF Chief Financial Officer Matt Puckett said Friday. To build on Vans’ ties to pop culture.

VF Corp missed Wall Street estimates for quarterly revenue and profit on Friday due to global supply chain disruptions and production cuts in Vietnam.

The “Made in Korea” green tracksuits and pink boiler suits worn by characters on the show have proven to be a pre-Halloween bright spot for the South Korean apparel industry struggling during the health crisis.


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