Smartphones worth $16.9 billion are expected to be sold during the October-December festive quarter, with festive sales bringing in record revenue for the e-commerce platform, new data showed on Friday.
With over 49.9 million smartphone sales expected during the festive quarter (Q4), the quarterly sales contribution in terms of revenue and volume is estimated to be 56 per cent and 32 per cent respectively.
According to market research firm TechARC, the revenue contribution will be led by the premium smartphone segment (Rs 25,000 to Rs 50,000), which will contribute 51.7 per cent of the total revenue during the quarter.
Faisal Kawoosa, Founder and Chief Analyst, TechARC, said, “By volume sales, the mid-price segment (Rs 12,000 to Rs 25,000) will contribute to the segment contributing 42.1 percent of smartphone sales.”
As per the report, a change is being observed in channel contribution, where the sales of mid, premium and lux category of smartphones are increasing as compared to earlier where the core segment will boost online sales.
There is also an abundant choice of 5G smartphones in the country across online channels.
“The leading marketplaces of Amazon and Flipkart are offering more than 50 5G smartphone models. Samsung leads with 20 5G smartphone models and Realme is available with 12 options for customers,” Kawoosa said.
Despite acute chip shortage, smartphone brands have managed to sell a record number of handsets during India’s festive week, making mobiles once again the strongest and most-loved category on e-commerce platforms. (Also read: WhatsApp chat backup gets end-to-end encryption: Here’s what it means)
Xiaomi India sold over two million smartphones across channels in the five days of the festive sale. In the premium segment, Xiaomi 11 Lite NE 5G, and Mi 11X series got the most demand, followed by Redmi Note 10S and Redmi Note 10 Pro, and Redmi 9 Series in the mid-value segment.
Rival Realme sold 70,000 units of the Realme GT Master Edition on the first day of its Flipkart ‘Big Billion Day’ (BBD) sale. The smartphone brand sold over one million smartphones in the first three days of ‘BBD 2021’.
Realme said the Rs 20,000 to Rs 30,000 segment saw a massive 1,200 percent growth on the first day of the BBD sale. (Also read: OnePlus 9RT to launch on October 13: See expected price, specs and more)
Apple 12 and Apple 12 Mini are currently the preferred smartphone models, accounting for most of the 2 lakh Apple iPhone 12 devices sold in the initial sale on Flipkart.