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Tennis Superstar Naomi Osaka Has a New Interest: Cryptocurrency

Defending US Open Champion Naomi Osaka Is Deeply Interested in Cryptocurrencies

Growing anger over cryptocurrencies has caught the attention of US Open champion Naomi Osaka, who is exploring where she can invest in the space. Part of his interest was driven by all the noise surrounding Dogecoin, the digital token that became famous for being the first Memecoin to start out as a joke.

“I was actually talking to my agent about cryptocurrencies,” Osaka said in an interview last week. “I know online, everything is getting bigger. I remember reading about Dogecoin… there is going to be something new and interesting that is about to pop up.”

Osaka said the constant stream of conversation around Dogecoin, especially on her Twitter feed, sparked her interest even before her agent approached her with the idea of ​​investing.

The 23-year-old has displayed a keen business sense and a willingness to stake his money in a way other tennis stars rarely do early in their careers. This includes investments in salad chain Sweetgreen and North Carolina Courage—a women’s professional soccer team. It also unveiled its own non-fungible token (NFT) last week.

“As athletes, our career is not that long, and that’s why I like to be very smart with it,” Osaka said. “I love when my agent tells me there are opportunities. And in a weird way, I like to fail a little because it lets you understand what didn’t work and why. “

What is it about the stock market Reddit bandwagon that has lit up Internet forums over the past year? “My boyfriend really likes to wake up in the morning and look at his stuff,” Osaka said. “I’m personally not someone who does, but I can see the appeal.”

Osaka has risen rapidly in the ranks of the highest-paid female athletes, as her Grand Slam success and willingness to speak up for social justice have also attracted brands seeking partnerships.

He spoke at an event promoting Swiss watch maker TAG Heuer, which signed him as a brand ambassador earlier this year.

Tennis players have often been sought to drive interest in high-end watches: Roger Federer has long been associated with Rolex; Novak Djokovic teamed up with Hublot ahead of this year’s US Open; And Rafael Nadal has been known to play matches in his Richard Mille outfit—a brand that can cost upwards of $1 million.

Osaka is back at the Grand Slam event after dropping out of the French Open and Wimbledon earlier this year. After her return to Paris, she announced that she would suffer a prolonged depression. Osaka, who has won one Grand Slam tournament each in the past four years, said she wouldn’t mind diverting everyone’s attention all at once and going incognito. “I love watching people, and so I just love hanging out,” she said of what she’d like to do if she ever had time in New York. “I love Bryant Park, so I’ll have a tea and sit there for a few hours.”

On Monday, she returned to tennis’ grandest stage defending her title with a first-round night match at Arthur Ashe Stadium, which will once again welcome tennis fans to the city.

(Except for the title, this story has not been edited by NB staff and is published from a syndicated feed.)

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