Imagine walking into a clothing store and finding the garment that fits you perfectly, as opposed to trying on different sizes and making do with what’s available in the store. Imagine it works for you regardless of your body type and height.
For a long time, Indians have been faced with clothing sizing, which varies from store to store. The absence of a standardized size chart for India in the ready-to-wear segment has been a cause of concern for Indian shoppers.
But, all this is about to change. One Naveen Bharat the report says That to clear up shoppers’ confusion, an India size survey – titled INDIAsize – has been officially launched on Thursday. It is a joint initiative of the Ministry of Textiles and the National Institute of Fashion Technology (NIFT), and aims – as mentioned earlier – to introduce a new standardized size chart for India.
IndiaSize Survey, a comprehensive anthropological research study, to develop a comprehensive body size chart for the Indian population by @NIFTNewDelhi, under the auspices of @TexMinIndia, was launched by Sh. UP Singh, Secretary (Textiles). #Clothes pic.twitter.com/EmlBFwhDAo
— Ministry of Textiles (@TexMinIndia) August 27, 2021
We reached out to the designers to assess their reactions and understand what they think of it. Here’s what he said.
Designer Manish Malhotra said he is “happy” about the “positive change in changing the approach to Indian shapes”. “It not only enables the fashion industry, but also enables consumers to be more experimental and imaginative while embracing their Indian body types. We come from a proud heritage of textiles with age-old craft and work culture, which has played an important role in the world of fashion globally. IndiaSize Charts will get recognition, which is a good move for our industry.
Leena Singh of agreed designer Ashima-Leena, who said there could not have been a better initiative. “After working for years in the international market, we are always stuck when it comes to size charts; It was different for every country. Therefore, it was a challenge to convert the shape of US, UK into itself. My heartiest congratulations to NIFT and Ministry of Textiles.
“I think with this, we can take a big leap forward with our exports, because if we have a standard size, it will really help us in business, and also [take away the] confusion. This is a practical thing which should have been done long back.”
While the project was announced in February 2019, it got delayed due to the pandemic.
On her part, designer Shruti Sancheti commented that “every continent has a size chart because body types differ from region to region”. “We have a US or UK size chart, but nothing for the subcontinent, so this is a welcome and much needed move. This will help prevent major fitting issues that were faced when Indians had to wear a size for another culture and their size. Also it will help people to find out their size easily and not get confused which can help in ready-to-wear business,” she told this outlet.
Aniket Satam of Pinkporcupines told this outlet that India is a very diverse country and very different physically. “We are really an emerging market. Of late Fashion maestro Wendell Rodrigues Had conceived and prepared this chart long ago, and enough to share with the entire fraternity. And it happened recently, and we followed these size dimensions and it worked great for us. “
It is understood that the new size chart will have a size identification number, which will be created by mapping, categorizing and defining body size and type. Currently, only about 18 countries have their own size charts.
Prachi Saraf, founder of Vyashti, a sustainable premium handloom brand, says indianexpress.com The biggest challenge with getting standardized sizes is that every garment fits differently. “When you wear georgette, or when you wear silk, the fitting is very different for the two. And every body structure is different too. So, while a consumer picks up a product in a fast-fashion store, a lot of them People don’t know what fabric it is and how it looks on them.And now, in the pandemic, people are shopping online.Every fashion brand also has size specifications.
“I think the most ideal way to get a uniform size is to first split long, short, and regular. We need to have a standardized format, so that the buyer knows if they are in a store (of any brand). They can get the same thing in their particular shape — that’s the first step before moving to body-specific sizes, because that’s difficult,” she said.