New Delhi:korean show’squid game‘ has gained popularity worldwide including India and is one of the top 10 shows on Netflix in the country. Owing to its appeal, Amul, a brand known for its trendy, culturally relevant ads, has created artwork inspired by a squid game and fans can’t keep calm.
In the image, we see two men wearing pink jumpsuits as the soldiers in the game will dress up with player number 456 in the middle. He is seen playing the iconic ‘sugar honeycomb’ Korean game that requires players to carve a shape out of a brittle, thin sugary treat.
The brand’s Instagram account captioned it, “#Amul Topical: Survival Drama TV Series Gains Huge Popularity!”
Take a look at the clever ad:
It is a dark, existential, somewhat dystopian take on the financial struggles of people around the world and how indebted individuals will go to any extent to achieve economic stability.
Although it is bleak, viewers are thrilled with its ominous story and its portrayal of class inequality in real life.
Directed by Hwang Dong-hyuk, the plot of the show revolves around 456 individuals or players who have agreed to participate in the game show to win a prize of ₹45.6 billion. For this huge cash prize, if they lose in any game, they can face fatal consequences including death.
The show is currently streaming on Netflix.