WhatsApp to offer cashback coupons on UPI payments

WhatsApp, the Facebook-owned instant messaging platform includes a payment option, but it hasn’t gained much traction so far, at least in India. The company, on the other hand, may have come up with a means to change that.

WhatsApp is apparently proposing an incentive to users who pay through WhatsApp Payments, emulating rival Google’s payment service Google Pay. According to WhatsApp tracker WABetaInfo, the app may soon get cashback on UPI payments made through WhatsApp.

WhatsApp is introducing reward discounts to encourage usage and compete with rivals like Google Pay and Paytm. According to WABetaInfo, the functionality is still in development and cannot be used by anyone. This is expected to appear in a future version of the app. The post also includes a screenshot of the upcoming functionality.

The screenshot reads – “Get cashback on your next payment” and “Tap to start.” The service will be limited to customers in India, and any payment of Rs 10 or more may be eligible for a cashback voucher.

WhatsApp introduced UPI-based payments in early 2018, although the service remained in beta for a few years while WhatsApp received all the necessary permissions. Last year, WhatsApp Payments was made available to all users, but the service failed to gain traction in India.

By Naveen Bharat Staff



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